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Amul Franchise Kaise Lein?
Amul Preferred Outlet ₹2–6 lakh me aur ice cream scooping parlour ₹5–10 lakh me khul jata hai. 100–300 sq ft jagah chahiye aur royalty ZERO hai. Margin product par depend karta hai — pouch doodh par 2.5%, milk products par 10%, ice cream par 20% tak. Umar 18+ ho aur jagah ready ho — bas itni si conditions.
Amul ka naam sunte hi log khud chal kar aate hain — isliye iski franchise me brand building ka kharcha aapko nahi karna padta. Lekin ek baat seedhi seedhi samajh lo: Amul ki franchise me moti kamai usi ki hoti hai jiske paas acchi location aur accha product mix hai. Doodh par margin sabse patla hota hai, asli profit ice cream aur recipe items me chhupa hai.
Amul franchise cost ka pura hisaab
Amul ke do main franchise formats hain — Amul Preferred Outlet (APO) aur Ice Cream Scooping Parlour. Dono ka investment alag hai, isliye dono ke tables alag diye hain.
Amul Preferred Outlet (100–150 sq ft):
| Kharcha | Indicative rashi |
|---|---|
| Refundable brand security (cheque/DD, GCMMF Ltd ke naam) | ₹25,000 |
| Interior + Amul branding + signage | ₹80,000–1.5L |
| Freezer / refrigeration equipment | ₹60,000–1.2L |
| POS + billing setup | ₹10,000–25,000 |
| Initial stock + working capital | ₹50,000–1L |
| Rent deposit + miscellaneous | Location ke hisaab se |
| Total (indicative) | ₹2–6L |
Ice Cream Scooping Parlour (200–300 sq ft):
| Kharcha | Indicative rashi |
|---|---|
| Refundable brand security (cheque/DD) | ₹50,000 |
| Interior + scooping station + seating setup | ₹1.5–3L |
| Display freezers + storage refrigeration | ₹1–2L |
| Branding, POS, initial stock | ₹80,000–1.5L |
| Working capital + rent deposit | Location ke hisaab se |
| Total (indicative) | ₹5–10L |
Ye figures indicative hain, official site se verify karein.
Ek baat notice karo: dono formats me royalty ka kharcha zero hai. Aapki cost sirf setup aur stock ki hai, brand aapki kamai me se hissa nahi leta.
Kitni jagah aur kaisi location chahiye
Jagah ki requirement format ke hisaab se:
- Amul Preferred Outlet: 100–150 sq ft — ek chhoti dukaan kaafi hai
- Ice Cream Scooping Parlour: 200–300 sq ft — scoop counter, freezers aur thodi si seating ke liye
- Railway/station kiosk: bahut chhoti jagah bhi chalti hai (railway locations par allocation process alag hota hai)
Ab asli baat — location sab kuch hai. Amul ke outlet par daily sales ka 70–80% impulse buying se aata hai. Best locations:
- School/college ke paas — ice cream ka sabse bada consumer
- Railway station, bus terminal — high footfall, impulse purchase
- Hospital complex — steady year-round crowd
- Main market/high street — accha footfall, par rent zyada hoga
Ek chetavni jo zaroori hai: Amul territorial exclusivity strictly enforce nahi karta. Matlab aapke outlet se 200 meter door koi dusra APO khul jaye to company use rokegi nahi. Isliye apply karne se pehle apne proposed location ke 500 meter ke daayre me check karo ki pehle se koi Amul outlet to nahi hai — kyunki identical products me seedhi competition hogi.
Rent par ek practical salah: Amul outlet ka rent aapki monthly sales ka 8–12% se zyada nahi hona chahiye, warna patle margins par rent hi profit kha jayega. Agar market rate isse zyada hai to ya to chhoti jagah lo ya location badlo — brand ka naam rent ka bojh nahi uthayega. Aur ek baat: garmi ke season me ice cream ki sales 2–3 guna badh jati hai, isliye freezer capacity thodi extra rakhna samajhdari hai. Sardi me doodh aur dahi zyada bikte hain — product mix ko season ke hisaab se adjust karna seekho, yehi experienced franchisees ka sabse bada funda hai.
Kitna kama sakte ho?
Seedha margin structure samajh lo — isi par aapki kamai tikki hai:
| Product category | Retail margin (indicative) |
|---|---|
| Pouch doodh | 2.5% |
| Milk products (ghee, dahi, paneer waghera) | 10% |
| Ice cream | 20% |
| Recipe-based items | ~50% |
Ek indicative hisaab lagate hain: agar aapke outlet ki daily sales ₹12,000 hai to monthly sales ~₹3.6L. Product mix par blended margin ~12% maano to gross margin ₹43,000/month. Isme se rent (₹15,000), staff (₹10,000) aur bijli (₹5,000) nikalo — bacha ₹13,000. Ye sirf ek example hai — aapki jagah, footfall aur product mix se ye figure kaafi upar-neeche ho sakti hai.
Koi income guarantee nahi hai — aapki kamai location, footfall aur product mix par depend karti hai. Jo agent aapko “fixed ₹50,000/month pakka” kahe, usse bach ke raho.
Earning badhane ka sabse bada lever product mix hai: jo outlet sirf doodh bechta hai wo patle margin par chalega, jo ice cream + recipe items par focus karta hai uski margin kaafi healthy ho jati hai.
Royalty aur agreement
- Royalty: ZERO. Amul aapki sales par koi percentage nahi leta.
- Refundable security deposit: ₹25,000 (APO) ya ₹50,000 (scooping parlour) — sirf cheque ya demand draft se, GCMMF Ltd ke naam par, agreement sign hote waqt.
- Amul ne officially kaha hai ki wo parlour deposit ke liye RTGS/NEFT se payment nahi lete. Jo bhi online transfer maange — fraud hai.
- Exclusivity clause: outlet me sirf Amul products bech sakte ho, non-Amul products agreement violation hai.
- Agreement ki duration, renewal terms aur termination conditions sign karne se pehle likhit me lein — verbal promise par kabhi bharosa mat karo.
Kaunsi documents lagenge
Apply ke baad documents ki ye list taiyaar rakho:
- ID proof: PAN card, Aadhaar card
- Address proof: proposed location ka address proof
- Property papers: jagah khud ki hai to ownership proof; rent par hai to rent/lease agreement + landlord ka NOC
- FSSAI basic registration: food products bechne ke liye lazmi
- GST registration: GST applicable hai to — na ho to lene ki taiyari rakho
- Bank details: security deposit cheque ke liye account
Apply kaise karein
Sirf aur sirf official process follow karo — koi agent, consultant ya “franchise dealer” isme involve nahi hota:
- Amul ki official website par jao aur “Amul Parlours” section kholo.
- Apna format chuno (Preferred Outlet ya Scooping Parlour) aur online application form bharo — personal details, business background aur proposed location ke saath.
- Application review: Amul ki regional team application ko 2–4 hafton me review karti hai.
- Site inspection: shortlist hone par Amul ka representative aapki proposed location aayega — footfall, commercial viability aur paas me maujood dusre outlets check karega. Bahut si applications isi stage par reject hoti hain.
- Approval, agreement, payment: approve hone par franchise agreement sign karo, security deposit ka cheque/DD do, phir Amul ki guidelines ke hisaab se setup — branding, equipment, initial stock.
- Training aur launch: Amul ki distributor team product training deti hai, stock regional distributor network se milta hai. Approval ke baad 4–8 hafton me outlet khul jata hai.
Official enquiry ke liye: retail@amul.coop par email ya (022) 6852666 (brand ke apne materials me diya gaya contact) par call — in dono ke alawa koi number ya email official nahi hai.
Kaun le, kaun na le
Kaun le (imaandaar pros):
- Zero royalty — kamai ka hissa brand ko nahi jata
- Investment sabse low hai top brands me se — ₹2L se shuru
- Brand itna strong hai ki marketing ka kharcha lagbhag zero
- No prior experience chahiye — training milti hai
- Semi-urban aur small towns me bhi model chal jata hai
Kaun na le (seedhe cons):
- Location weak hai to ye franchise aapko dubo degi — patle margins par low footfall = loss
- Doodh (2.5% margin) sabse zyada bikta hai — agar product mix ice cream ki taraf nahi gaya to kamai patli
- Territorial exclusivity nahi — paas me dusra outlet khul sakta hai
- Sirf Amul products bech sakte ho — diversification ka option nahi
- Agreement terms pehle se likhit me lena zaroori hai, verbal promises par mat chalo
Amul ke naam par advance fee maangne wale agents 100% fraud hain. Franchise hamesha sirf brand ki official website se apply hoti hai. Koi bhi "franchise dilwa dunga" kehkar paisa maange to turant door ho jao aur report karo.
❓ Aksar puche jaane wale sawal
Amul franchise me kitna profit hota hai?
Profit product-wise alag hai: pouch doodh par 2.5%, milk products par 10%, ice cream par 20% aur recipe-based items par ~50% tak ka retail margin milta hai. Aapki actual kamai daily sales aur product mix par depend karegi — koi fixed income guarantee nahi hai.
Amul parlour kholne ke liye kitni jagah chahiye?
Amul Preferred Outlet ke liye 100–150 sq ft aur Ice Cream Scooping Parlour ke liye 200–300 sq ft jagah chahiye. Jagah khud ki ho ya rent par — dono chalta hai, bas rent agreement aur landlord ka NOC ready rakhna hoga.
Kya Amul franchise me royalty dena padta hai?
Nahi, Amul koi royalty nahi leta. Sirf ₹25,000 (outlet) ya ₹50,000 (scooping parlour) ka refundable security deposit lagta hai, jo cheque ya demand draft se GCMMF Ltd ke naam par diya jata hai.
Amul franchise apply karne me koi fees lagti hai kya?
Application bilkul free hai. Amul ne officially kaha hai ki parlour deposit ke liye wo RTGS/NEFT se payment nahi lete — sirf cheque ya demand draft lete hain, aur wo bhi agreement sign hote waqt. Agar koi 'franchise fees' ke naam par online payment maange, to samjho fraud hai.
Kya Amul ke fake franchise agents hote hain?
Haan, bahut common hain. Amul ne apni site par official caution lagaya hai: sirf amul.com par apply karo ya (022) 6852666 par call karo. Koi bhi dusri website, agent ya 'consultant' jo apply ke naam par paise maange, wo fraud hai.
Kya Amul parlour me dusre brand ke products bech sakte hain?
Nahi. Franchise agreement me exclusivity clause hota hai — outlet me sirf Amul ke products bech sakte ho. Non-Amul product bechna agreement violation mana jata hai.
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Disclaimer: Upar diye saare figures indicative hain (third-party guides aur public sources se), official nahi. Invest karne se pehle Amul ki official website se verify karein. Official site — Hum kisi brand ke agent nahi hain aur profit ki koi guarantee nahi dete. Page last verified: 19 Oct 2026.